Bella Hadid, who recently debuted a new look, has posed for a striking new campaign promoting her fragrance brand, Orebella. In photos shared on social media, the 28-year-old supermodel appears in a sheer, flowing cover-up with nothing underneath. Additional images from the shoot show her in a delicate lace pajama set with short shorts, adding a softer, romantic touch to the visuals.
Hadid launched her perfume label in 2024, expanding her entrepreneurial ventures after becoming a co-founder and partner in a low-alcohol beverage company. The latest campaign reflects her signature blend of boldness and elegance, merging fashion-forward styling with her personal brand’s aesthetic.
The model’s return to the industry comes after a break to focus on her health. For several years, Hadid has been open about her battle with Lyme disease, a condition that required her to step back from high-profile projects. Now, she appears to be back in full force, balancing her career with her personal life.
In recent months, she has been spending much of her time with her cowboy boyfriend, enjoying a more grounded lifestyle away from the constant glare of the spotlight. Her personal life has also made headlines following the revelation that she and her sister, Gigi Hadid, have another “secret” sister, a detail that sparked curiosity among fans.
With her latest campaign, Bella proves once again that she can effortlessly merge her modeling talent with her business ventures, turning each project into both a personal and professional statement.
