It’s interesting why branded jeans have leather patches on the back of the belt.
Perhaps there is no more recognizable and democratic clothing than jeans. In the wardrobe of every modern person, there is more than one pair of these comfortable and versatile trousers.
Why do jeans have leather labels? As a rule, it contains information about the manufacturer, and sometimes information about the model and its care. But at the dawn of its nascent popularity, the now world-famous Levi’s faced unscrupulous competitors-punchers of fakes.
Like any self-respecting manufacturer, the company guaranteed quality and cared about reputation. No wonder the symbol of the brand is two horses that cannot tear Levi’s jeans. Already twenty years after its founding, cheap analogues of branded overalls flooded the market. Then, in 1873, the company came up with a way to deal with counterfeiting.
Levi’s management, having inspected the costs of mandatory taxes and the costs of production and advertising, as well as the losses caused by illegal competitors, came to the conclusion that the leather patch will certainly pay for itself. In those days, it was possible and possible to forge an imprint of a brand name, but it was unprofitable to use a leather patch for “guild workers” for this.
In addition, over time, Levi Strauss & Co improved the process of stamping the company logo, finally depriving fraudsters of the opportunity to use their innovations. Now it was clear to the buyer at a glance whether they were offering a branded item.
Today, Levi’s deservedly enjoys the trust of its customers, introduces new technologies and cares about the environment.
Now they are made from high-quality cellulose, for which forests are not cut down, but specially cultivated wood is used.
