If you blinked during the Super Bowl commercials, you might have missed it — and then wondered if your eyes were playing tricks on you. Tom Brady appeared on screen looking almost unrecognizable, unveiling a dramatic shaggy hairstyle straight out of the 1990s.
The surprise transformation came in a new Dunkin’ ad that aired during Super Bowl 2026. Gone was Brady’s signature clean-cut look. In its place: long, brown, messy hair that instantly changed his entire vibe and sparked instant reactions online.
The commercial, titled Good Will Dunkin’, leaned fully into nostalgia, parodying classic ’90s sitcoms. Brady wasn’t the only one playing dress-up. Ben Affleck showed up sporting bleached-blond hair, while Jennifer Aniston revived her legendary Rachel Green hairstyle from Friends.
Brady took on the role of Aniston’s new boyfriend, leading to the ad’s punchline moment when she fires a cheeky line at Affleck: “How do you like these nuts?” The timing, the looks, and the throwback energy made the spot one of the most talked-about ads of the night.
Away from the spotlight, Brady has been drawing attention for different reasons. Recently, he was seen at a Super Bowl party appearing especially friendly with influencer Alix Earle, a moment that quickly sparked romance chatter. Reports also claimed the pair rang in the New Year together in St. Barths, further intensifying the speculation.
Despite the swirl of rumors, Brady has kept his priorities grounded in family life. He was recently featured in an Instagram Carversations video alongside his 16-year-old son, Benjamin, offering a rare and candid look at his approach to fatherhood. “Being a parent means showing up fully,” Brady shared. “You have to live the values you want your kids to grow into — it’s about leading by example.”
Brady is father to Benjamin and 13-year-old Vivian with his former wife, Gisele Bündchen. He also has an 18-year-old son, Jack, from his previous relationship with Bridget Moynahan.
Whether it’s fatherhood, flirtation rumors, or a shockingly committed hair transformation, one thing is clear: even in retirement, Tom Brady still knows how to steal the spotlight.
