When Tom Brady walked into the NFC Championship game, the action on the field suddenly had competition. Not from a last-second play or a dramatic touchdown — but from what was flashing on his wrist.
The 48-year-old former quarterback, now a Fox analyst, turned the stands into a luxury showcase as he arrived for the clash between the Seattle Seahawks and the Los Angeles Rams. While fans focused on helmets and formations, Brady’s watch quietly hijacked the spotlight.
Just before kickoff, Brady posted a photo to Instagram. Front and center was a Patek Philippe Aquanaut Luce crafted in white gold, drenched in diamonds and blue sapphires. The official retail price sits at a staggering $285,000 — already more than most people’s homes. On the resale market, though, collectors push that figure far higher, with prices soaring up to $850,000. Brady kept the caption short and smugly confident: “Big game, big watch.”
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This isn’t new territory for him. Brady’s wrist game has become a storyline of its own. At Super Bowl 2025, he drew just as much attention wearing a Jacob & Co. piece set with yellow sapphires valued around $740,000. Before that kickoff, he was spotted with another diamond-heavy Jacob & Co. watch estimated near the $3 million mark. At this point, his watch choices land like mic drops.
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Patek Philippe, meanwhile, remains the holy grail of Swiss watchmaking. Founded in Geneva in 1839 and still owned by the Stern family, it stands as the city’s last independent, family-run manufacturer. The brand is revered for obsessive craftsmanship, intricate movements, and designs that age like art. Models such as the Nautilus and Aquanaut aren’t just accessories — they’re collector trophies, often trading hands for eye-watering sums once they hit the secondary market.
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Away from the stadium lights, Brady continues to juggle empires. He runs the TB12 brand, holds a minority stake in the Las Vegas Raiders, and moves comfortably between sports, business, and luxury culture. With Super Bowl 2026 heading to his hometown of Santa Clara, California, expectations are already high. If history is any guide, the next watch he brings to the stands will be just as impossible to ignore.
