Nobody expected Ben Affleck to show up at the 2026 Super Bowl looking like he’d stepped straight out of a late-’90s teen magazine — but that’s exactly what happened.
During the February 8 game, Affleck fronted Dunkin’s newest Super Bowl commercial, and the transformation instantly sent fans into nostalgia mode. The longtime Dunkin’ loyalist returned for his fourth straight year in the brand’s big-game ad, this time poking fun at Good Will Hunting, the movie that helped launch his career alongside best friend Matt Damon.
But it wasn’t just the concept that grabbed attention.
It was the hair.
Affleck ditched his familiar dark hair and scruffy beard in favor of frosted, golden-blonde highlights that skimmed his forehead. The top was bright and bold, sitting over a darker brown undercut — a clear visual wink to Damon’s character, Will Hunting. Clean-shaven and styled like a ‘90s sitcom heartthrob, he looked almost digitally transported back three decades.
The one-minute commercial fully embraced nostalgic ’90s vibes. It kicked off with a grainy, VHS-inspired title screen teasing a “reimagined” version of Good Will Hunting as if it were a mid-’90s sitcom. A digitally rejuvenated Ben Affleck appeared behind the counter of a Dunkin’ location, sporting a name tag labeled “Will,” along with a gray striped polo featuring a bright pink collar and a deep brown jacket layered on top.
Then the surprise appearances started rolling in.
Familiar faces from beloved ’90s series like Seinfeld, Friends, The Fresh Prince of Bel-Air, Family Matters, A Different World, and Cheers stepped into the playful Dunkin’ parody. Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, and Jasmine Guy all joined the fun, while Affleck dramatically worked out math problems on the shop’s front window.
Then came the ultimate twist.
Jennifer Aniston appeared, reviving her iconic Rachel hairstyle and classic Friends aesthetic. When Affleck insisted they were “on a break,” Aniston introduced her new boyfriend — played by Tom Brady. With perfect comedic timing, she riffed on the film’s famous line, delivering a doughnut-themed punchline that sent the entire crew into a final musical sendoff of “Good Will Dunkin’.”
It was chaotic. It was nostalgic. It was self-aware.
But above all, it was Affleck’s hair that dominated the conversation. The frosted highlights, the clean shave, the full ‘90s sitcom energy — it was a reminder that even decades later, he can still flip the switch and become that heartthrob version of himself again.
And judging by the internet’s reaction, fans weren’t ready for it.
