Heidi Klum is clearly not backing down. The 52-year-old supermodel has once again teamed up with her daughter Leni for a new lingerie campaign, continuing a collaboration that has already sparked heated debate online. While their previous photos together triggered waves of criticism, the mother–daughter duo appears unfazed.
Leni, the daughter of Heidi Klum and Italian businessman Flavio Briatore, has grown up surrounded by the fashion world. Now 21, she is steadily building her own modeling career, landing major campaigns and appearing on the covers of well-known magazines.
At the end of 2024, Leni and Heidi posed together for a lingerie campaign for a major brand. The images quickly went viral, but reactions were divided. Some social media users praised the confidence and glamour of the shoot, while others argued that a mother and daughter promoting lingerie together crossed a line.
Rather than stepping away from the project, Heidi and Leni decided to continue the partnership.
Their newest campaign features another set of striking images. Heidi appears in vibrant pink lingerie sets, including a lace bra with underwire paired with sheer briefs, as well as a form-fitting bodysuit that highlights her signature runway confidence.
Leni’s looks lean toward softer tones. She wears a pale pink balconette bra decorated with a cherry pattern, along with a satin set and a lace longline bra combined with matching briefs. The styling emphasizes a more delicate and youthful aesthetic while still fitting the brand’s glamorous theme.
Both Heidi and Leni have spoken openly about the criticism surrounding their collaboration. According to them, their approach to the human body has always been shaped by a European perspective where nudity and naturalness are not treated as taboo.
Heidi has often explained that she raised her children with that mindset. Leni has echoed the same sentiment, saying she feels proud of her mother and does not see anything inappropriate about working together professionally.
The supermodel has long supported her children’s ambitions, though she has also insisted that timing matters. Leni only entered the modeling world in 2020 after Heidi believed she was ready to pursue it seriously.
Now another member of the family is stepping into the spotlight. Heidi’s son Henry recently made his own fashion debut in a photoshoot for the German edition of ELLE, signaling that the next generation of the Klum family may soon be just as present in the industry.
For Heidi and Leni, the message seems simple: criticism may come and go, but they are continuing to do things their way.
