There are beauty tweaks… and then there are transformations that stop you mid-scroll.
When Kendall Jenner appeared in the new campaign for Khaite, fans had to look twice. Not because of the clothes. Not because of the setting. But because her face looked almost unrecognizable.
The reason? Her eyebrows were completely bleached.
The campaign showcases pieces from Khaite’s Spring/Summer 2026 collection, set against a moody backdrop inspired by 1980s New York City. Velvet cushions. A vintage car. Neon lights blurred into the background. The atmosphere feels cinematic and slightly gritty.
But all of that fades once you focus on her face.
Jenner’s brows are stripped of pigment, turning nearly invisible against her skin. The effect sharpens her bone structure and gives her an almost alien-like elegance. Paired with slicked-back, center-parted hair, the look leans unapologetically high fashion.
Her nails are just as dramatic — extra-long and jet black, claw-like against the muted palette of the shoot. Most of the makeup is intentionally minimal and colorless, except for one striking image where she wears glossy black lipstick. It’s stark. Controlled. Intense.
Bleached brows aren’t new in the Kardashian-Jenner universe. Kylie Jenner experimented with the look last year for a Khy campaign, and Kim Kardashian adopted it for a Skims Valentine’s Day shoot. Even Kendall herself went lighter for the 2022 Met Gala. The family doesn’t overuse the trend — they deploy it strategically, making sure it lands with impact every time.
And this time? It lands hard.
The absence of brows shifts the entire balance of her face. Suddenly, her eyes feel wider. Her cheekbones sharper. The softness people associate with her everyday look disappears, replaced by something colder and more editorial.
It’s proof that sometimes the smallest change can completely rewrite a face.
Love it or hate it — you can’t ignore it.
