Kim Kardashian is getting into the Christmas spirit earlier than ever, but her latest holiday celebration is anything but traditional!
The 46-year-old reality television star and businesswoman has unveiled a provocative new photo campaign for her shapewear and lingerie brand, SKIMS, transforming a cozy Christmas setting into a glamorous vintage-inspired fantasy.
And while most holiday advertisements focus on family gatherings, festive sweaters and beautifully wrapped presents, Kim has chosen a considerably more daring approach.
The campaign combines nostalgic Christmas decorations with revealing lingerie, dramatic hairstyles and playful poses inspired by the glamorous pin-up photographs of the 1960s and 1970s.
Behind the striking images is acclaimed British photographer Nadia Lee Cohen, whose distinctive work often explores vintage American culture, cinematic glamour and surreal visual storytelling.
For the new collection, Cohen created a setting that looked as though it had been transported directly from a mid-century Christmas postcard.
The photographs feature an old-fashioned living room decorated with patterned wallpaper, a sparkling silver Christmas tree and a glowing fireplace.
But the models posing inside this seemingly innocent festive environment are wearing outfits that are far from traditional holiday attire.
At the center of the campaign is Kim herself, accompanied by her sisters, who embrace the roles of glamorous retro pin-up girls.
The women appear in revealing lingerie sets, lace corsets, stockings and tiny knitted outfits featuring traditional winter-inspired patterns.
High heels and elaborate, voluminous hairstyles complete the vintage transformation.
The styling draws heavily on classic Hollywood glamour, with carefully arranged curls, dramatic silhouettes and richly saturated colors.
But one particularly unexpected guest makes the photographs even more provocative.
View this post on Instagram
Santa Claus himself appears in the campaign!
Rather than simply standing beside a Christmas tree or handing out presents, the familiar holiday character becomes part of the playful fashion scenes.
Some photographs show the women posing on Santa’s lap while wearing low-cut lingerie, creating a deliberately cheeky contrast with the traditional image of the beloved Christmas figure.
Other images place Santa alongside the models in carefully staged retro-inspired compositions.
The unusual combination quickly attracted attention online.
For some viewers, the photographs are a clever and humorous tribute to vintage fashion photography.
Supporters praised the campaign’s bold colors, elaborate styling and attention to detail.
They also appreciated its exaggerated, almost theatrical approach to old-fashioned Christmas advertisements.
Others, however, were less enthusiastic.
Some social media users criticized the decision to combine revealing lingerie with imagery traditionally associated with a family holiday.
The provocative portrayal of Santa Claus became a particular talking point, with critics questioning whether the campaign had taken the festive theme too far.
But generating conversation has long been one of Kim Kardashian’s greatest strengths as a businesswoman.
Over the years, she has transformed SKIMS into a recognizable fashion brand through high-profile collaborations, celebrity appearances and attention-grabbing advertising campaigns.
View this post on Instagram
Her latest holiday collection follows that familiar strategy, using an unexpected visual concept to stand out during the competitive Christmas shopping season.
And this time, the contrast between innocent holiday nostalgia and provocative fashion photography is impossible to ignore.
The campaign also demonstrates Kim’s continued interest in experimenting with different eras of fashion.
Rather than relying exclusively on modern minimalist styling, the photographs embrace a deliberately exaggerated vintage aesthetic.
From the carefully decorated living room to the glamorous hairstyles and retro-inspired lingerie, every detail contributes to the illusion of a Christmas celebration from decades past.
Yet the revealing outfits and suggestive poses make it clear that this is a very modern interpretation of holiday glamour.
At 46, Kim continues to place herself at the center of her brand’s most talked-about campaigns.
And with her sisters joining the festive photo shoot, the images offer another memorable Kardashian family fashion moment.
Whether viewers love the nostalgic styling or question its provocative approach, the campaign has certainly succeeded in attracting attention.
And with Christmas still weeks away, Kim Kardashian has already given fans a holiday photo shoot they won’t easily forget.
