Rihanna is officially getting into the holiday spirit — and she’s doing it with a seriously daring new look. The 38-year-old singer has unveiled new photos from the Christmas campaign for her lingerie line, posing in a striking burgundy-and-blue lace ensemble.
The campaign, titled “Satin Secrets,” features Rihanna modeling a delicate lace set paired with stockings, a small hat and towering stiletto heels. She finished the glamorous look with sparkling jewelry as she posed for a series of festive photographs.
“And yes, it’s already that time! No doubts,” Rihanna wrote alongside the images, making it clear that she is more than ready to start celebrating the holiday season.

Rihanna has regularly served as one of the most recognizable faces of her own lingerie campaigns, frequently modeling new collections herself. Her latest shoot comes roughly a year after she became a mother for the third time.

The singer has also recently made a notable return to performing. She appeared at Jay-Z’s anniversary concert, marking her first stage performance in several years.

Rihanna has been increasingly visible in public in recent months as well. In September, she made numerous appearances during Paris Fashion Week, stepping out for several high-profile events and once again putting her distinctive fashion sense on display.

Away from work, the star recently delighted fans by sharing rare photographs of her daughter with rapper A$AP Rocky. While Rihanna continues balancing life as a mother of three with her businesses and music career, her latest festive campaign proves she remains perfectly comfortable stepping back in front of the camera herself.