North West isn’t easing into trends — she’s diving in headfirst. Just months after debuting electric-blue hair, Kim Kardashian’s 12-year-old daughter has unveiled another bold transformation: bleached eyebrows. And, unsurprisingly, the internet is buzzing.
The style reveal happened on TikTok, where North shared a series of videos on the joint account she runs with her mom. In several clips, she confidently lip-syncs to music, giving fans a clear look at her platinum-light brows paired with her vivid blue hair. In another video, North appears alongside Kim Kardashian, the duo striking poses in coordinated outfits that put the edgy new look front and center.
As the eldest of four children Kim shares with Kanye West (now known as Ye), North has been in the public eye from an early age — and she’s never shied away from making statements. She turned 12 on June 15 and has already built a reputation for fearless fashion, whether it’s dramatic silhouettes, goth-inspired glam, or high-fashion moments alongside her famous mother.
Her growing presence isn’t limited to social media. Last month, North made headlines again after starring in her first Skims campaign in five years, modeling a sweatsuit created in collaboration with Cactus Plant Flea Market. Kim Kardashian later described the shoot as especially meaningful, noting that North brought a unique energy and personality to the designs.
North previously appeared in a Skims campaign back in 2020 with her mom and younger sister Chicago. Now, as her opportunities continue to grow, Kim has openly admitted that navigating her daughter’s rising profile isn’t simple. On The Kardashians, she shared that she’s torn between supporting North’s ambitions and protecting her childhood, joking that she’s now stepping into the role of “momager.”
One thing is clear: whether it’s fashion, beauty, or creative expression, North West is carving out her own lane — and she’s doing it loudly, confidently, and entirely on her own terms.
