Valentine’s season has officially started — and Hailey Bieber wasted no time turning up the heat. On Friday, January 9, the Rhode founder shared an Instagram photo dump that instantly stole attention for one very specific reason: she appeared completely nude, wrapped in nothing but crisp, luxurious bedsheets.
The striking image was part of a casual-looking carousel, but it quickly became the focal point. Draped in soft white sheets, Bieber struck a relaxed yet undeniably sensual pose, proving that sometimes less really is more. The moment felt intimate, minimal, and deliberately effortless — a sharp contrast to the polished glamour she’s often associated with.
The rest of the slideshow offered a mix of lighter visuals. There were four mirror selfies — fully clothed — and an artsy close-up of a butter-yellow sink that added a subtle pop of color. In another frame, her massive engagement ring from Lorraine Schwartz was impossible to miss, catching the light and quietly reminding everyone exactly who she is married to.
The post came just days after Bieber announced her latest Valentine’s Day collaboration with Victoria’s Secret, revealed on Wednesday, January 7. The campaign leaned heavily into nostalgia, paying tribute to one of the brand’s most iconic Angels — Gisele Bündchen. Bieber recreated a legendary 2001 image of Bündchen seated at a bureau, painting her toenails — a direct callback that fashion fans immediately recognized.
On her profile, Bieber teased the collection further with two additional selfies. Posing on the floor with one arm thrown above her head, she modeled a red polka-dot bra and underwear set paired with a matching shrug sweater. The styling was playful, retro, and unmistakably Valentine-coded.
Beyond the professional milestones, Bieber also opened a small window into her private life. She kicked off 2026 by sharing a rare glimpse of her 17-month-old son, Jack, showing off his bright blond hair. The model welcomed her first child with her husband Justin Bieber in August 2024, and has largely kept motherhood moments off her grid.
Between the naked bedsheet photo, the lingerie tease, and the quiet family nod, Bieber’s latest post felt intentional — sensual, controlled, and deeply personal all at once.
